People often misunderstand that violence against women is “accidental” or a one-time thing. As the leading organization that champions women’s rights, UNFPA Cambodia wants to challenge that myth and raise public awareness about the 16 Days of Activism against Gender-Based Violence.

Create 16 letters from the POV of women and girls. Each day of the 16 days of Activism, we posted one letter, showing how simple everyday actions and words can reinforce violence against women and what we can do to stop it. The approach aims to inspire the audience to break the cycle of violence by rethinking their words and actions.

Creative Concept | Copywriting