UNICEF Cambodia
Back to School
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After the COVID-19 outbreak in Cambodia, teachers and parents grew weary of health and safety messages bombarded in their faces. When the country was getting ready to re-open schools for the new academic year, the question arose: How can we ensure a safe return to school for children?
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“Do it Today for Tomorrow“ campaign promotes healthy habits among children and empowers them as changemakers to keep their school environment safe.
Instead of fear-based messaging, I used a hopeful and positive tone of voice because everything seems more doable when it’s fun! Through social media posts, I provided practical tips for teachers and parents on how to take care of children while engaging with teens on Facebook and Tik Tok to talk about self-care and mental health.
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Concept Development | Messaging Strategy | Digital Content | Script (TV & Radio)
Tutorial Videos
Using the information from UNICEF and the Ministry of Education’s toolkit, I distilled the content into 3-4 simple tips that teachers and parents can execute right away.
Social Media Content
Key topics include COVID-19 preventive measures, nutrition, and physical and mental health.
Influencer Engagement
Collaborate with Tik Tok creators to inspire young people to talk about mental health
